Today, we are excited to welcome Morgan Massie, one of our Premier Success Coaches, to the eWomenNetwork blog as our guest writer. In the article below, Morgan shares a formula we can use to ensure our pricing reflects our true value. Welcome, Morgan! 

As women business owners, we’re often taught to focus on strategy, visibility, and growth tactics — and those matter. But after years of working with leaders and entrepreneurs, and through my own research, I’ve found that the leaders who sustain momentum and fulfillment don’t just work harder or market louder.

They lead more connected.

In 2026, connection isn’t a “soft skill.” It’s a strategic advantage.

The Connectedness Model: A New Lens for Leadership

Connected leadership is a framework informed by research I’ve conducted over the last several years. It’s built on three essential relationships:

• Connection to Self

• Connection to Others

• Connection to Context

When one of these breaks down, growth feels heavy. When all three are aligned, leadership feels clearer, more grounded, and more impactful.

Connection to Self: Leading from Clarity, Not Exhaustion

Many women entrepreneurs are deeply capable — but disconnected from their own energy, values, and boundaries.

Connection to self means:

• Knowing where your energy is best spent

• Making decisions aligned with your values, not just expectations

• Allowing space for reflection, not just execution

Quarterly reflection question: What am I doing out of habit or pressure — and what actually deserves my energy right now?

When leaders reconnect to themselves, decision-making becomes simpler, confidence steadier, and burnout far less likely.

Connection to Others: Influence Built on Trust, Not Hustle

Growth doesn’t happen in isolation. It happens through relationships — with clients, collaborators, and communities.

Connection to others means:

• Communicating with clarity and empathy

• Creating experiences where people feel seen and understood

• Collaborating instead of competing

Try this out this quarter:

Ask your clients or audience one simple question:

What’s one thing you wish more leaders understood about your experience?

The answers will guide your content, offers, and conversations.

Connection to Context: Leading with Awareness, Not Reaction

Context includes market shifts, cultural trends, economic realities, and your own season of business and life.

Disconnected leaders react to everything. Connected leaders respond with intention.

Connection to context means:

• Understanding what’s changing — and what’s not

• Choosing focus over frenzy

• Aligning strategy with the season you’re actually in

Practical shift: Choose a quarterly theme for your business — one focus that guides your decisions, content, and priorities.

Your Quarterly Invitation

As you look ahead to the coming months, ask yourself:

Which connection needs strengthening right now — to myself, to others, or to the context I’m leading within?

Start there. Small shifts in connection create powerful momentum.

 Morgan Massie is a Premier Success Coach with eWomenNetwork, a leadership strategist, and a two-time TEDx speaker. She is the founder of Leadership and Training Concierge, where she works with women leaders and entrepreneurs to build sustainable, connected leadership practices that support both business growth and personal alignment. Her Connectedness Model focuses on leadership connection to self, others, and context as a foundation for long-term success. 

To work with Morgan, book a coaching session with her on eWomenNetwork's Premier Success Coaching page. 

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